Winter Challenge Tasmania
Social Media Management and Photography
The brief:
» Build excitement and awareness around Winter Challenge Tasmania
» Increase registrations through organic social media content
» Capture the spirit of the event and its community
» Create a campaign that appeals to both Tasmanians and mainland visitors
» Showcase the event as adventurous, welcoming, and distinctly Tasmanian
» Support the event with on-the-ground content and storytelling
Achieved through:
» Social media management and creation of posts and event promotion content tailored to the Winter Challenge audience
» Editing reels using footage and photography from the previous year’s event
» Story-led content designed to build momentum, community interest, and registrations
» Capturing content at the women’s kayaking trial day
» Photography coverage of the kayak leg, road bike leg, finish line, and egg-and-spoon race
» Support with event-day storytelling and visual content capture
» Writing the Acknowledgement of Country speech for the event director – a meaningful part of the event I was humbled to contribute to
Testimonial
“If it were possible to give ten stars, I’d be rating Susie 10/10.
I had a very particular, niche vision for my event, and Susie seamlessly came in and set a new industry standard for attendee experience in the events world.
I’ve had several people comment on the authenticity and thoughtfulness of her work, and the words she puts together to represent this. ‘
Eloquent’ doesn’t do Susie’s writing justice. ‘Aligned’ undersells her ability to see, understand, and build vision. ‘Transformational’ only begins to tap into what it’s like to work with Susie.
I would recommend Susie and her services to anyone looking for social media marketing, photography, vision development, and so much more.“
Tim Harmsen, Event Director, Winter Challenge Tasmania